Don’t. Don’t ever do it.

AdWords takes time, time for data to be collected and time for any changes to take effect. In the meantime, don’t get frustrated because you’ve made no inroads.

Don’t give up and especially, don’t assume you’ll fail before you even try. That’s the only way I know to guarantee failure is to assume you will.

Sometime you need to step back, step away for a few days and let things take care of themselves.

Even if something you’re trying is utterly failing, there’s no reason to give up. Try something else, and then something else again and again.

Don’t ever give up, that’s the secret to being successful.

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