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Archive for Septiembre, 2008

Set
30

Evento de grande porte em Campo Grande

/*Posted by Seeker*/

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Um evento de grande porte chega a Campo Grande, o Max Mídia, que acontece todo ano é realizado pelo Meio e Mensagem e tem transmissão ao vivo para a capital. Com o apoio das grandes agências de Campo Grande a Remat não poderia ficar de fora e além de apoiar tem como um dos debatedores regionais um de seus sócios César Crivellente, mestre em varejo que colocará a disposição de que for pretigiar o evento todo seu conhecimento na área varejista.

Um grande evento e você não vai ficar de fora não é?

Escrito en marketing-viral « WordPress.com Tag Feed

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– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


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A hora e a vez das Bufas by Seeker on October 9th, 2008
Pra quem t√° afim de ver algo legal, vai uma dica.

web2.0natelona? by Seeker on October 10th, 2008
Opa.

All about sex! by Seeker on September 30th, 2008
L été nous sommes dans la séduction.

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30

cómo rentabilizo mi web Site?

/*Posted by Seeker*/

Muchos clientes llaman a mi empresa, diciendo: Tengo una Web muy bonita pero nadie la visita. Que hago? Cuando entro a ver su website , efectivamente,¬† es una web muy vistosa y atractiva, que de seguro le cost√≥ varios cientos de d√≥lares, pero que si no entra nadie ser√°n cientos de d√≥lares perdidos. Una de las grandes fallas es no tener en mente una m√≠nima estrategia de Marketing en Internet, y no digo que todo el que quiera tener una p√°gina web debe saber de conceptos y estrategias de Marketing en internet, esto es una OBLIGACION del que dise√Īa la p√°gina, esa persona debe sugerirle y/o plantearle una m√≠nima estrategia para poder rentabilizar su Web. Por eso siempre digo: Un freelance nunca les va a ofrecer el respaldo que ofrece una empresa seria de soluciones web.

Por ejemplo, muchas de las mismas personas que llaman por que no entra nadie a su web tienen una página web completamente desarrollada en FLASH, esto el día de hoy es un crimen contra el Posicionamiento en Buscadores. Los buscadores como es sabido tienen muchas limitaciones para leer contenido en FLASH, y por eso, los web sites desarrollados completamente en Flash no posicionan correctamente y por ende hay muy poco tráfico entrante por ese medio. A menos que se trate del web site de Shakira, U2 o Pamela Anderson, desarrollar un web site completamente en Flash hará que sus posibildades de tráfico entrante desde los buscadores disminuyan considerablemente

El primer paso para rentabilizar una Página Web es que haya tráfico, a más usuarios visiten su página más oportunidades de que estos se conviertan en clientes al adquirir los productos que usted ofrece.  Pero como hago esto? Acá una serie de pasos:

  • Un buen dise√Īo web pensando en el Posicionamiento Web (SEO): un dise√Īo que sea atractivo, que vaya de acuerdo al producto que usted ofrece. No se guie de sus gustos personales, piense como piensa su cliente.
  • Una campa√Īa de SEO: Una vez terminada la p√°gina se debe inciar una campa√Īa de SEO para posicionar de manera optima en los buscadores. nunca empiece una campa√Īa de SEO con una p√°gina sin concluir.
  • Una campa√Īa de AdWords: Como el SEO toma cierto tiempo, que pueden ser meses, en dar resultados, una campa√Īa de AdWords lo ayduar√° a generar tr√°fico entrante hacia su web site. Los AdWords son los anuncios patrocinados que salen al lado derecho de la p√°gina de resultados de Google.
  • Una campa√Īa de Marketing Social: Cada vez m√°s gente tiene un perfil en alg√ļn medio social, su empresa tambien puede tenerlo y puede incluso poner publicidad hipertrageteada (es decir a un perfil muy definido de p√ļblico).
  • Comercio Electr√≥nico: Facilite la compra en l√≠nea, cada vez m√°s personas tienen tarjeta de cr√©dito y conf√≠an en la comprar en¬†l√≠nea por las facilidades que √©sta brinda.
  • Capa√Īa de Emailing: Aunque cada vez tiene m√°s restricciones, todav√≠a es una buena forma de hacerse conocido, promocionar ofertas y generar tr√°fico hacia su web site.

Todo esto implica una inversi√≥n, pero le digo: Quiere perder unos cientos de d√≥lares en una web que no le va agenerar rentabilidad? o Prefiere invertir algo m√°s y recuperar esta inversi√≥n. Un Web Site bien dise√Īado y posicionado,¬† con un flujo de tr√°fico constante y un buen ratio de conversi√≥n (de visitantes a clientes) potenciar√° su negocio y es probable que se comvierta en su principal canal de ventas.

Saludos!

Escrito en marketing-en-internet « WordPress.com Tag Feed

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– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


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Mundoofertas y Microsoft empresas comparten experiencias de afiliación by Seeker on October 22nd, 2008
*A continuación, resumimos el artículo remitido hoy por Microsoft a los lectores de su boletín del Centro de Empresas basado en la experiencia de acciones de marketing realizadas por Mundoofertas en 2.

Bring massive traffic & search engine rankings to your site! by Prophet on June 1st, 2008
There is a Perfect Storm raging on the Internet right now.

Experiencia de usuario con Movistar by Seeker on September 16th, 2008
llamo1, me enchufan una cu√Īa publicitaria, 3 preguntas y consigo que me pasen con un operador.

Set
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Packaging Series 5: Newman’s Own

/*Posted by Seeker*/

Ayer conocimos la noticia de la muerte de Paul Newman, quiz√° el actor que m√°s ha llenado una pantalla de cine. Un tipo solidario y comprometido, Newman fund√≥ en 1982 la empresa Newman’s Own, que empez√≥ vendiendo salsas para ensalada y ahora ofrece tambi√©n zumos, caf√©, vino o comida para animales, entre otros. El 100% de los beneficios es donado a causas filantr√≥picas.

Paul Newman aparece en todos los packs de la marca, vestido con trajes diferentes, para representar el producto. Es un buen ejemplo de marca personal bien gestionada, ya que el perfil del personaje a√Īade credibilidad a la marca.

Quiz√° la imagen m√°s famosa sea la etiqueta de Newman’s Own Organic, donde aparece junto con su hija, posando como el cl√°sico cuadro American Gothic.

Escrito en BAJO LA LINEA – Blog sobre marketing below-the-line

Ir al contenido original

– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


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La secuencia perdida de White Label by Seeker on August 1st, 2009
White Label acaba de lanzar .

Eric Tan, el que le dá el arte a Pixar by Seeker on March 13th, 2009
Es el responsable de traducir en un afiche la impronta m√°gica de la poderosa Pixar,  que lo Escrito en btl « WordPress.

El Patio seleccionado en la Revista P&M, como mejor p√°gina web y mejores flyers... by Seeker on October 16th, 2008
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Google Insights for Search

/*Posted by Seeker*/

By far, the best tool to get to know what people are searching for, in other words, what is hot right now.

Announcing Google Insights for Search

Trevor Claiborne, Inside AdWords crew

Aug 05, 2008

http://adwords.blogspot.com/2008/08/
announcing-google-insights-for-search.html

Click here for the full post

– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


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Dise√Īo y desarrollo web CONTOURSEXPRESS.ES by Seeker on December 22nd, 2008
Cliente: Contours Express Iberica, S.

Google Adwords Slap Real or Myth? by Seeker on December 11th, 2008
.

◊ě◊Ē ◊Ē◊ß◊©◊® ◊Ď◊ô◊ü ◊ß◊ě◊§◊ô◊ô◊ü AdWords ◊ú◊Ę◊ě◊ē◊ď ◊Ē◊†◊ó◊ô◊™◊Ē. by Seeker on December 12th, 2008
◊ź◊™◊Ē ◊ě◊™◊ó◊ô◊ú ◊ú◊Ę◊©◊ē◊™ ◊ß◊ě◊§◊ô◊ô◊ü AdWords ◊ú◊ź◊™◊® ◊©◊ú◊ö.

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How To Use Free Keyword Research For High Search Engine Ranking

/*Posted by Seeker*/

http://www.GrowWealthTeam.com. Use free keyword suggestions tools to jump start your keyword research. Effective keyword research will improve your SEO and get you a higher search engine ranking.

Escrito en adwords « WordPress.com Tag Feed

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– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


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Content VS Search Network for Google AdWords PPC by Seeker on August 13th, 2008
http://www.

Using analytics in the Sales 2.0 environment by Prophet on July 25th, 2008
Intro Analytics are playing an increasingly greater role in running businesses both online and off.

Black friday | Adwords Managers getting ready for Cyber Monday by Seeker on December 4th, 2008
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Set
30

Adwords… Adwords…..

/*Posted by Seeker*/

Bem, como o prometido.. resumo bem resumido do que foi o curso de adwords do goobec.

De in√≠cio as instala√ß√Ķes da DBA n√£o me agradaram muito, apesar de serem √≥timas, mas quando eu n√£o vou com a cara de alguma coisa, quase nada √© capaz de mudar essa opini√£o. Por√©m esse quase nada se chama Coffeebreak. O que foi aquilo hahahhhaha… Coffee mais regado que eu j√° v√≠, devo ter engordado uns 3 kilos nesses 3 dias de curso. E o Capuccino era melhor do que o da InfNet, por√©m n√£o √© vital√≠cio… :(

O curso em si foi legal, nada excepcional, apenas legal.

Mas acredito que não tenha sido culpa do ótimo João Dalla, que ministrou perfeitamente bem o curso. Acredito que quando se fala em centro de treinamento do Google as expectativas vão além do céu. Milhares de segredos do mesmo serão revelados e você sairá um expert do mesmo.

Porém o curso mostrou a ferramenta  e suas complexidades, e uma agradável lavagem cerebral para tirarmos o GAP (Google Advertising Professional), coisa que sinceramente eu nem pretendia, e me deu uma boa direção em tirar o certificado do analytics, cujo o qual me interesso bastante.

Ent√£o para conclus√£o, se voc√™ j√° sabe alguma coisa sobre Adwords aconselho ir ao curso para ter mais uma etiqueta em seu Curriculum e descobrir algumas poucas manhas e s√≥…

Já você que não tem conhecimento algum da ferramenta, é uma boa alternativa que nosso grande amigo Google te dá para conhecer um pouquinho mais de seu império do mal hahahahahah..

Ent√£o √© isso…

Beijo pra quem é de beijo e abraço pra quem é de abraço.

Escrito en adwords « WordPress.com Tag Feed

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– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


Si este artículo te parece interesante, prueba estos otros...

Introduzione a Google AdWords by Seeker on October 10th, 2008
.

Do not bury High Performance Keywords in Google AdGroups PPC by Seeker on August 13th, 2008
http://www.

Google Adwords Keyword Insertion Tips - Dynamic Google Ads by Seeker on October 23rd, 2008
Dynamic keyword insertion, also known as DKI, allows advertisers to specify if they would like the search query to be shown in their ad text for keywords that match their ads.

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Viral Marketing.

/*Posted by Seeker*/

El marketing viral o boca-oreja consiste en lanzar mensajes con el objetivo de que sean los propios consumidores los que los transmitan a sus conocidos o redes sociales, como si de un virus se tratara. Esta comunicaci√≥n es muy barata y, al mismo tiempo, mucho m√°s efectiva, ya que su credibilidad se incrementa. Su efectividad depende de lo contagioso que sea el mensaje, que tambi√©n se suele conocer como ‘meme’. Y en cualquier caso, el marketing viral es algo m√°s que la pl√©yade de v√≠deos que se env√≠an por Internet y cuyo √©xito depende casi siempre de la suerte.

Dentro de la web se puede realizar este Marketing Viral en el que podemos desarrollar distintas tareas.

Estas son las actividades que realizamos dentro de una campa√Īa tipo de marketing viral:

‚ÄĘ Atraer links hacia una web. Los creadores de contenido de la Red son los nuevos reyes de Internet. Ellos apoyan una web poni√©ndole un enlace. Aprovechar las oportunidades de estos nuevos medios sociales es fundamental para crear un buen posicionamiento en la Red. Trabajamos creando contenido de calidad que a los usuarios de redes sociales les va a gustar y despu√©s lo damos a conocer para que se comparta, hasta hacerlo popular.

‚ÄĘ Identificar los mejores medios sociales para cada campa√Īa. Por una parte, los agregadores de noticias, como Digg, Men√©ame, Neg√≥ciame o Tecnomeme. Por otra parte, los sistemas de compartici√≥n de etiquetas, como del.icio.us o Flickr. Y finalmente, las redes sociales, en las que podemos encontrar verdaderos usuarios apasionados de nuestros productos y servicios.

‚ÄĘ Vigilar lo que se dice de nosotros. Desde en la Wikipedia hasta en los blogs. Se trata siempre de medios sociales en los que seguro que ya se est√° hablando de nuestra marca. Dif√≠cilmente podremos influir en estos di√°logos si no somos capaces de identificarlos previamente.

‚ÄĘ Generar juegos y webs qe por s√≠ mismas constituyan un centro de atenci√≥n para los internautas.

Escrito en marketing « WordPress.com Tag Feed

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– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


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the small-minded vision of the technology elite by Seeker on September 18th, 2008
"There is no reason for any individual to have a computer in his home.

Ads can also be free. by Seeker on September 28th, 2008
I ran into an article today in .

Learn the rules so you can break them well by Seeker on October 3rd, 2008
Politics and marketing don't mix, or do they? Like a lot of people, I took piano lessons throughout most of my childhood and adolescence.

Set
30

The Economy and Advertising…What Does It Mean For Us?

/*Posted by Seeker*/

Let me say upfront, the question isn’t will the economy affect marketing/advertising ..the question is HOW. I think we can all agree that the current economic state is scary and as a result, the advertising and marketing industry will be hit like everyone else. Corporate offices, agencies and marketers alike will, of course, tighten their belts and brace themselves around the country and usually marketing budgets are the first to be cut. ¬†Many marketing tactics and strategies are often viewed as “nice to have” line items on budget spreadsheets. So then the million dollar question is, what can we as advertisers/marketers do about it?

Don’t panic. The marketing and advertising industry is a necessary evil (for lack of a better comparison) our client’s could have the best mousetrap that’s ever been produced but what is it if no one knows about? And whether you have been in this industry for a long time or you’re just starting, it is not for the faint of heart. Client expectations, justification for new creative strategies, managing timelines and budgets, ¬†staying on the pulse of the ever-changing consumer horizon aren’t as easy as they sound. So you are in it and if you are in it to win it – buckle up sweetheart, it’s going to be a bumpy ride.¬†

Understand your client’s/organization’s business. I know this goes without saying and many marketers feel they have a pretty good grasp on this and they probably do. But sometimes as account managers we don’t know or understand our client’s fiscal responsibilities and financial business as well as we should. In other words – we don’t know how our client’s get to the bottom line. If you have a client that is in say, retail, you must understand that they need to move product, period. That is how they earn revenue and can afford to keep their proverbial doors open. In these times, they may slow down on buying as much surplus or “fluff” merchandise and opt to stock up on the items they know will move off the shelves. But they cannot move product if they don’t tell people about it so marketing needs won’t go away – they just need to be more targeted and therefore offer a more clear return. Which is where you come in…

Strategically targeted messaging/advertising gets more bang for the buck. I am sure the 30 second gurus of brand awareness advertising will disagree with me but awareness efforts alone will not make people spend money and it never has. Now more than ever it is important that we encourage our clients and companies that the best way to spend marketing dollars is to strategically target offers and communication to audiences that have proven they are more likely to spend their dollars on the brands/items that they believe they cannot live without. Consumers, now more than ever, do not want to depart with their money for useless “above necessity” spending so it is our job to be smart about how we communicate our brand benefits to our companies and consumers.

Understand the mindset of consumers today. Today’s consumers are skeptical about advertising. They don’t trust what they see so by default they don’t trust the companies that are delivering the message – our clients. They are more cautious about where and how they spend their money. They are tired of selling and sales pressure from “the machine”. Finally, they are busy and are desperately seeking quick and easy solutions to their increasingly busy lives.¬†

Budgets will be cut, there is even talk of some layoffs but advertising and marketing has NEVER gone away. We just need to be smarter, thriftier and more tenacious with how we recommend to spending to our clients. The more we are genuinely sensitive to their mounting pressures, the more they are more likely to have us stick around…after the storm passes.

Anything I missed here? What other things do you think are important?

Escrito en marketing « WordPress.com Tag Feed

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– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


Si este artículo te parece interesante, prueba estos otros...

A sorte está lançada: Abra o cofre, e o prêmio é seu. by Prophet on June 1st, 2008
Abra o cofre e o prêmio é seu.

Can They Make Life for Marketers Any More Complicated? by Seeker on September 23rd, 2008
Yeah, it's a rhetorical question, I know.

Fernet 1882 solidario by Seeker on November 8th, 2008
Honestamente.

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Access Office Services featured at "A Successful Woman"

/*Posted by Seeker*/

I invite you to check out an article/review that was written about Access Office Services.  It was posted this past weekend online at:

http://www.asuccessfulwoman.com/success/2008/09/27/resource-virtual-assistant-at-access-office-services/

Enjoy!

Escrito en marketing « WordPress.com Tag Feed

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– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


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Health Care Professionals, Doctors and Dentists Need To Utilize Direct Mail Promotions by Seeker on October 8th, 2008
As a Health Care provider, you understand the importance of marketing and advertising your office or clinic.

Your call is (not) important to us... by Seeker on October 26th, 2008
BBC .

Hoy es un nuevo día: mi reconciliación con Apple by Seeker on August 4th, 2009
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BusinessABCPages.com offering businesses one full web page to upload logo, images, video and other content

/*Posted by Seeker*/

Advertisers are taking advantage of this great opportunity to create more visibility for their businesses.

 

There has never been a better time for businesses to be more aggressive in their marketing efforts. It’s a real challenge to find ways to promote your business with a limited budget. BusinessABCpages.com recognizes this and is offering advertisers a great opportunity to promote any local business or service. This website was built specifically to help struggling and also established businesses in their promotional efforts.

 

There are thousands of categories and well optimized pages so you can rest assured that you will appear in prominent positions in the search engine results. With headers, meta tags, descriptions about your business etc., you can be assured that your business page will be very competitive in search results. Businessabcpages.com is becoming more popular everyday as more and more businesses take advantage of this great opportunity.

 

This is not just some regular listing. You are advertising your business on a full webpage. It’s like your own website where you include all the information about your business. Timing is everything and this is an opportunity for businesses that has arrived at the right time. Take advantage of it.

 

Here is what you get from setting up a business page

 

  • A well-optimized webpage with keywords.
  • You can upload a logo, images/banners, videos & a full description of your company including coupons, specials, or discounts
  • You can update this new business page at anytime with promotional offers or special discounts
  • It offers you an additional medium to promote your business
  • If you already have a website, it offers you a valuable one-way link to your website which helps you in ranking higher on search engines
  • promotes the visibility of your local businesses in higher place in comparison to their competitors who are still employing the ancient methods of advertising
  • It strengthens your relationships with the existing buyers, customers and clients by updating valuable information regarding your company online.
  • You can acquire the customers of your competitors, as your company will be much more visible and updated attracting and promising the customers of quality services
  • You can always remain in the sight and mind of your customers by offering website only coupons and special promotions.
  • There are no restrictions regarding the quantity of the content that you can include in the business directory.
  • You can also upload your product‚Äôs pictures, menu and service records along with your very own business URL
  • You can add the business directory‚Äôs website address on your business cards so that customers find it very easy to access you and thus avail your services
  • You can keep the prospective customers duly informed about your new products, business hours, special offers and discounts
  • Our business directory also submits your company‚Äôs Internet page to the leading search engines that helps to increase your website‚Äôs quality traffic flow
  • As increasing number of consumers are availing the facility of the Internet, it is very easy for them to spot your company and seek services

 

 

List your business today and be seen by people searching for your services anywhere online. When you list your business on BusinessABCPages.com, your sales will increase as you will provide great customer service and take care of customer needs.

 

 

Michael Reid

http://www.BusinessABCPages.com

Escrito en marketing « WordPress.com Tag Feed

Ir al contenido original

– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


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Google Is Most Powerful 10-Year-Old by Seeker on September 20th, 2008
MOUNTAIN VIEW, Calif.

Fiche de poste by Seeker on September 21st, 2008
¬†DESIGNER TEXTILE: CREER, COMMUNIQUER, GERER, SUIVRE, S‚ÄôOUVRIR, REBONDIR ¬† INTITULE DU POSTE Designer/cr√©ateur textile FINALITE DU POSTE √Člaborer et g√©rer une collection √† partir des tendances, de la r√©alit√© du march√© et de la politique commerciale de l‚Äôentreprise (image de marque, cible, ‚Ķ) CONTEXTE Le cr√©ateur textile doit assurer un √©change permanent, d‚Äôune part avec la direction et le marketing qui v√©rifient que le produit entre dans la strat√©gie commerciale de l‚Äôentreprise, d‚Äôautre part avec les sous-traitants qui s‚Äôassurent de sa faisabilit√© technique.

Todos somos Chikilicuatre: Apoyo 2.0 para Eurovisión by Prophet on June 1st, 2008
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