Google’s been using plusboxes in its organic results for quite some time now, but only in the last few months have we begun seeing those in paid results as well. Back in March, we first started spotting video ads in similar Google AdWords plusboxes, and now Google’s added expanded product results with images:

Expanded Product View with Images in Google AdWords

Notice here that the opened plusbox actually consumes the entire window (and for specs’ sake, this is on 1280800, Firefox with four menu bars (menu, address, links and tabs) and the find bar open).

Steve Rubel also spotted these in the sidebar ads, which are a bit more convenient (read: not blocking organic results) than the top ads:

Expanded Product View with Images in Google AdWords

So far, Bluenile is the only merchant I’ve seen with these expanded ads. Can you find anyone else?

Expanded Product View with Images in Google AdWords

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Expanded Product View with Images in Google AdWords

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5 Responses to “Expanded Product View with Images in Google AdWords”Sponsored Links Gets More Image Visibility Says:
October 24th, 2008 at 3:35 pm

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jamie Says:
October 24th, 2008 at 3:50 pm

An associate of mine also saw this for Zales.com for the term jewelry. Does anyone know how this is being populated?

Jordan McCollum Says:
October 24th, 2008 at 4:26 pm

Good question. I guess Google Base would be an outside possibility?

jamie Says:
October 24th, 2008 at 4:28 pm

Yes, I think definitely from Google Base. Unsure how you can join this program though, it may be invitation only.

Busby SEO Says:
October 25th, 2008 at 7:01 am

I try to search jewelry, but I found nothing like that. Might be next day, it will be more advertiser like that

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