This week marks a few milestones in journey to Digital Domination.

First – my friends list on Imeem topped 20,000. I don’t actually believe that that translates into 20,000 real fans who listen to and will buy my music, but it’s a good platform for reaching new fans and as long as I don’t abuse them with too many bulletins they should continue to respond well when I send out posts about new releases, etc. According to the laws of viral marketing, the larger the list grows the larger the number of people on who become actual fans will grow.

Number 2 – my Imeem presence seems to be going viral. I got good response on Imeem from the very beginning. They actually had an Artist page for me, complete with fans, before I even joined. I got good feedback about my profile page and my music. Then I became a moderator of the Pimp My Song group and started using what I’d learned about Imeem and online marketing to help other Artists. Those efforts seem to be resonating with some folks because it has moved from me promoting myself on Imeem to others promoting me. Someone, or more than one Someone, is passing my music along to lots of people because I’ve been getting boatloads of comments on songs that I’m not promoting at all. That’s a really good feeling and it makes all the time and hard work seem more worthwhile. Also, that really how it’s supposed to work.

C – I found out that my album Delights of the Garden will finally be available on Amazon.com tomorrow, October 29, 2008. This is a big deal for me because since I took control of the album from ESL Music, who wasn’t promoting it at all for reasons that I can’t really get into here (legal stuff) it’s just been sitting around collecting dust. I continue to get inquiries from people on Myspace and in the real world about how they can get it and such. It wasn’t until I started navigating the digital music markrtplace that I found out about how Tunecore.com can place your music in the big digital marketplaces like iTunes and Amazon. The album should be going live on iTunes by Nov. 13 at the latest.

Last – I’ve just about turned the corner with understanding Facebook and iLike.com. I’m not quite there yet, but I did figure out how to add my Ilike Artist profile to my Facebook Musician page. If it works the way that it’s supposed to, iLike should exponentially increase my traffic and my fans, as long as I provide good content to iLike, like new music and free downloads. iLike says that they are the number 1 driver of sales to iTunes. We’ll see how that works out for me.

All in all, this first month of “navigating the digital music marketplace” (should I trademark that?) has been a good one and in many ways the response has been better than I hoped for. There is still so much to do and learn. As Johnny Nash said in the song “There Are More Questions Than Answers” – The more I find out, the less I know.

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