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Archive for Diciembre, 2008

Dic
31

The $100,000 Reality

/*Posted by Seeker*/

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When you have revenues under $100,000, of course, what you ultimately have at the end of the year is losses, until you turn the corner. In life, some are better able to handle those losses than others, obviously. The straightforward advice you might get from an expert — have a business plan, get a loan, etc. — can only take you so far. We can’t all plan every detail, more so for entrepreneurs over the age of 40 who may be starting a second career.

A “not atypical” client of mine, for example, was a former furniture company executive who pulled together a designer and a niche idea, and no doubt some financing to go along with his savings, to start his own outdoor furniture business. When he came to me, he wasn’t much in the mood to talk of business plans and strategy — each day was a hectic mess of details. More importantly, he had $150,000 of inventory sitting in a warehouse. It had to be sold as quickly as possible. The website was built, but they weren’t coming.

Well, obviously that’s not optimal. It might even seem backwards. Luckily in this case, people love the product when introduced to it, and are more likely to respond when mailed a color catalog. A perfect job for Google AdWords! Soon, that inventory was moving. (The client partially paid me with furniture. Every time I fire up the BBQ and have a cold Steam Whistle Ale on that cedar bench, I think about his success story.)

No, there aren’t very many good roadmaps on this bumpy road to small business success.

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– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


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Five tips for small AdWords budgets by Seeker on August 23rd, 2008
How can small companies use Google AdWords to get noticed amonsgt larger competitors with bigger budgets? Here are five tips to get the most out of your AdWords budget.

Keyword insertion tool in Google AdWords PPC by Seeker on August 13th, 2008
http://www.

El "padre de Internet" advierte contra la vigilancia de los usuarios de la red by Seeker on April 14th, 2009
.

Dic
31

Google gestiona m√°s de la mitad de la publicidad en Internet

/*Posted by Seeker*/

Un estudio de Attributor ha revelado unos datos que si bien no sorprenderán a muchos, sí que son interesantes a la hora de ver cómo está el mundo del marketing en la red.

Los datos son bastante claros, y es que:

  • DoubleClick y AdSense gestionan el 31% y 26% de usuarios √ļnicos.
  • Para sitios grandes (m√°s de 1 mill√≥n de usuarios/mes) AdSense y DoubleClick se llevan el 54%.
  • para sitios peque√Īos (menos de 1 mill√≥n de usuarios/mes) Adsense y Doubleclick se llevan el 60%.
  • AdSense se encuentra en el 40% de los blogs.

Market Shate (Octubre 2008)

Blog Market Share (Octubre 2008)

fuente: OJObuscador de Javier Casares

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– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


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Adwords Clinic at Vancouver Real Estate Tech Meetup by Seeker on September 4th, 2008
[viddler id=64e0c04f&h=437&w=370] Download the Video: .

Over Optimization da Link? by Seeker on August 14th, 2008
Le penalizzazioni da "sovra-ottimizzazione" per alcuni SEO sono un fatto, per altri un mito: come sempre in questi casi (in assenza di una paola definitiva da parte di Google) sarà impossibile raggiungere una qualche certezza.

Adwords Examples on Google Maps by Seeker on October 13th, 2008
I was giving a presentation in Utah last week using Google Local Search and Google Maps as examples which evidently included new distribution points for Adwords advertising.

Dic
31

Great Adword

/*Posted by Seeker*/

We were very impressed with this particular ad. It uses line two and line three as once complete sentence. It also capitalizes every word, regardless if one would ordinarily do so. For this reason it communicates a cohesive thought and is very attention grabbing.


We will copy more Adwords that impress us to this post.

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Ir al contenido original

– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


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Microsoft blocks ads. what? by Seeker on August 29th, 2008
Hey there, planet mainstream here, are you in for some blockbuster scenarios? After 2 peaceful years of gardening new products and shopping (still checking if Yahoo comes in the right size) Microsoft has apparently decided to go extrovert and check out the competition.

Very Expensive Keyword Prices by Seeker on August 21st, 2008
SEO is very important for any website, i have found that it works in two ways, either spend your budget on SEO and get organic visitors or spend it on PPC Advertising to get visitors to your page.

Adwords by Seeker on April 18th, 2009
Ganancias Con Adwords 2.

Dic
30

Great Adword

/*Posted by Seeker*/

We were very impressed with this particular ad. It uses line two and line three as once complete sentence. It also capitalizes every word, regardless if one would ordinarily do so. For this reason it communicates a cohesive thought and is very attention grabbing.


We will copy more Adwords that impress us to this post.

Escrito en adwords « WordPress.com Tag Feed

Ir al contenido original

– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


Si este artículo te parece interesante, prueba estos otros...

Ready to launch (quite) by Prophet on July 25th, 2008
Here in .

El "padre de Internet" advierte contra la vigilancia de los usuarios de la red by Seeker on April 12th, 2009
.

DOMINAR GOOGLE: Publicidad en internet GRATIS!! by Seeker on July 3rd, 2009
.

Dic
30

Sage Advice for Entrepreneurs from Andrew Goodman

/*Posted by Seeker*/

In the world of Google AdWords e-books and consultants, Andrew Goodman is my ‚Äúcompetitor.‚ÄĚ

He‚Äôs the ‚Äúother‚ÄĚ AdWords guru out there, based in Toronto. His first book actually came out a year before mine. Rivals may have their rivalries, but I have great respect for Andrew, his knowledge, and his contribution of sensibility to the often irrational world of Internet marketing.

Andrew recently wrote an article that I just thought was spot-on brilliant, deeply insightful, and 100% relevant to everything I’ve been talking about today. Stick around and listen to Andrew. He’s got some very wise words for you here.

Turning the $100,000 Corner

By Andrew Goodman

Although we often hear that small business is the heart and soul of the economy, it gets a disproportionately small amount of ink. Sound advice is tough to find. Maybe that’s because every situation is so different. More likely, it’s because information is filtered through the lens of those who finance business. It’s tough to make a profit lending money to “mom and pop,” or at the very least, there is little incentive to help them actually succeed. So that’s not who runs the ads in the magazines. And that’s not what they write about. Big deals and big money rule the business press.

Watching Google AdWords fund the growth of one of the world’s largest technology companies has always been so interesting to me because so many of Google’s 280,000 global advertisers are small accounts. It really is a huge engine of growth.

According to OECD estimates, in Canada (just for example), small businesses contribute 45% to the nation’s GDP. Some are quite small: there are 1.1 million firms with revenue under $100,000. And small firms created 63% of new jobs last year.

Many of them are the smallest of the small. 88.6% of these companies have 1-9 employees.

Escrito en adwords « WordPress.com Tag Feed

Ir al contenido original

– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


Si este artículo te parece interesante, prueba estos otros...

Google AdWords Guide by Seeker on November 11th, 2008
Google launched AdWords in October 2002.

Dainius: 1# savaitńós uŇĺklausos by Seeker on September 18th, 2008
DaŇĺnai ieŇ°kodami kaŇĺko ‚ÄěGoogle‚Äú (kur gi dar.

Very Expensive Keyword Prices by Seeker on August 21st, 2008
SEO is very important for any website, i have found that it works in two ways, either spend your budget on SEO and get organic visitors or spend it on PPC Advertising to get visitors to your page.

Dic
30

Sage Advice for Entrepreneurs from Andrew Goodman

/*Posted by Seeker*/

In the world of Google AdWords e-books and consultants, Andrew Goodman is my ‚Äúcompetitor.‚ÄĚ

He‚Äôs the ‚Äúother‚ÄĚ AdWords guru out there, based in Toronto. His first book actually came out a year before mine. Rivals may have their rivalries, but I have great respect for Andrew, his knowledge, and his contribution of sensibility to the often irrational world of Internet marketing.

Andrew recently wrote an article that I just thought was spot-on brilliant, deeply insightful, and 100% relevant to everything I’ve been talking about today. Stick around and listen to Andrew. He’s got some very wise words for you here.

Turning the $100,000 Corner

By Andrew Goodman

Although we often hear that small business is the heart and soul of the economy, it gets a disproportionately small amount of ink. Sound advice is tough to find. Maybe that’s because every situation is so different. More likely, it’s because information is filtered through the lens of those who finance business. It’s tough to make a profit lending money to “mom and pop,” or at the very least, there is little incentive to help them actually succeed. So that’s not who runs the ads in the magazines. And that’s not what they write about. Big deals and big money rule the business press.

Watching Google AdWords fund the growth of one of the world’s largest technology companies has always been so interesting to me because so many of Google’s 280,000 global advertisers are small accounts. It really is a huge engine of growth.

According to OECD estimates, in Canada (just for example), small businesses contribute 45% to the nation’s GDP. Some are quite small: there are 1.1 million firms with revenue under $100,000. And small firms created 63% of new jobs last year.

Many of them are the smallest of the small. 88.6% of these companies have 1-9 employees.

Escrito en adwords « WordPress.com Tag Feed

Ir al contenido original

– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


Si este artículo te parece interesante, prueba estos otros...

Bienvenido Compumundo! by Seeker on November 30th, 2008
.

Empresa by Seeker on October 31st, 2008
.

google and yahoo! by Seeker on November 6th, 2008
Wow.

Dic
29

Sage Advice for Entrepreneurs from Andrew Goodman

/*Posted by Seeker*/

In the world of Google AdWords e-books and consultants, Andrew Goodman is my ‚Äúcompetitor.‚ÄĚ

He‚Äôs the ‚Äúother‚ÄĚ AdWords guru out there, based in Toronto. His first book actually came out a year before mine. Rivals may have their rivalries, but I have great respect for Andrew, his knowledge, and his contribution of sensibility to the often irrational world of Internet marketing.

Andrew recently wrote an article that I just thought was spot-on brilliant, deeply insightful, and 100% relevant to everything I’ve been talking about today. Stick around and listen to Andrew. He’s got some very wise words for you here.

Turning the $100,000 Corner

By Andrew Goodman

Although we often hear that small business is the heart and soul of the economy, it gets a disproportionately small amount of ink. Sound advice is tough to find. Maybe that’s because every situation is so different. More likely, it’s because information is filtered through the lens of those who finance business. It’s tough to make a profit lending money to “mom and pop,” or at the very least, there is little incentive to help them actually succeed. So that’s not who runs the ads in the magazines. And that’s not what they write about. Big deals and big money rule the business press.

Watching Google AdWords fund the growth of one of the world’s largest technology companies has always been so interesting to me because so many of Google’s 280,000 global advertisers are small accounts. It really is a huge engine of growth.

According to OECD estimates, in Canada (just for example), small businesses contribute 45% to the nation’s GDP. Some are quite small: there are 1.1 million firms with revenue under $100,000. And small firms created 63% of new jobs last year.

Many of them are the smallest of the small. 88.6% of these companies have 1-9 employees.

Escrito en adwords « WordPress.com Tag Feed

Ir al contenido original

– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


Si este artículo te parece interesante, prueba estos otros...

AdText Generator FAQs by Seeker on December 11th, 2008
Since the launch of AdText Generator, there have been several common questions.

Lilla Branschdagen - stort fokus på "social media adoption" by Seeker on September 26th, 2008
TU's årliga och ".

SEM: regalo de 30 ‚ā¨ para empezar con SEM (especial principiantes) by Seeker on July 16th, 2009
Varios compa√Īeros me han pedido el enlace para solicitar el cup√≥n de¬†30 ‚ā¨ que regala Google para empezar una campa√Īa de PPC.

Dic
29

Make your ads more appealing

/*Posted by Seeker*/

Getting clicks on your ads requires applying some strategies and tasks when using google and yahoo adwords. It is imperative to reach a target audience and market. One should find a relevant market for their targeted ad. Many people do some mistake on Google Adwords and put the target global:” the entire world”. BIG MISTAKE! You get clicks, alright, but you lose your money without making any sell! Some countries‚Äô government will not let your website or ad be viewed because of their particular regulations such as: China, Cuba, certain Muslim countries etc. Make sure your ad. is visible for those who want to see the ad and click on it. So do not use Google Adword standard campaign. Use key word bidding strategy. Write a persuasive ad copy. I suggest reading some e-books on effective copy writing. Be passionate about your product. when you talk about your product with enthusiasm, your readers will also become excited about it. Think! Who would be interested in your product? Does your product solve a problem? Reflect the resolution in your ad. Produce key words with different bidding: Put some values on a group of key words ( 300 keywords per ad in a group campaign.)Apply headlines H1, H2: You can employ tags and break your ad copy up with each headline. Your headlines should summarize the ad (text block). Make it interesting and appealing. Put yourself in your audiences‚Äô shoe, then choose the right words. Avoid applying negative words such as: If, maybe etc. Try to keep your ads as short as possible: People get bored easily. Make it risk free and create a sense of urgency. Have you seen some ads on some squeezed pages that put a clock ticking in it? They are able to sell their product. Put some bonuses and discounts. Advertise some free stuff along with your ad. People get attracted to free items. Ensure people with security and give them confidence in order to purchase your products. Let your potential clients know that if they do not buy your product, they make a big risk for not buying your product. If you do that, you make sales big time.

Escrito en adwords « WordPress.com Tag Feed

Ir al contenido original

– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


Si este artículo te parece interesante, prueba estos otros...

Explotación publicitaria de Google Chrome? by Seeker on February 5th, 2009
El pasado mes de septiembre Google lanzaba su flamante nuevo explorador Chrome, en beta (fase de pruebas), lanzando un órdago sobre un mercado tradicionalmente dominado por el todopoderoso Microsoft.

Using analytics in the Sales 2.0 environment by Prophet on July 25th, 2008
Intro Analytics are playing an increasingly greater role in running businesses both online and off.

Online Recruitment with a Difference by Seeker on September 13th, 2008
Entelligence recently launched its online recruitment solution, .

Dic
29

Make your ads more appealing

/*Posted by Seeker*/

Getting clicks on your ads requires applying some strategies and tasks when using google and yahoo adwords. It is imperative to reach a target audience and market. One should find a relevant market for their targeted ad. Many people do some mistake on Google Adwords and put the target global:” the entire world”. BIG MISTAKE! You get clicks, alright, but you lose your money without making any sell! Some countries‚Äô government will not let your website or ad be viewed because of their particular regulations such as: China, Cuba, certain Muslim countries etc. Make sure your ad. is visible for those who want to see the ad and click on it. So do not use Google Adword standard campaign. Use key word bidding strategy. Write a persuasive ad copy. I suggest reading some e-books on effective copy writing. Be passionate about your product. when you talk about your product with enthusiasm, your readers will also become excited about it. Think! Who would be interested in your product? Does your product solve a problem? Reflect the resolution in your ad. Produce key words with different bidding: Put some values on a group of key words ( 300 keywords per ad in a group campaign.)Apply headlines H1, H2: You can employ tags and break your ad copy up with each headline. Your headlines should summarize the ad (text block). Make it interesting and appealing. Put yourself in your audiences‚Äô shoe, then choose the right words. Avoid applying negative words such as: If, maybe etc. Try to keep your ads as short as possible: People get bored easily. Make it risk free and create a sense of urgency. Have you seen some ads on some squeezed pages that put a clock ticking in it? They are able to sell their product. Put some bonuses and discounts. Advertise some free stuff along with your ad. People get attracted to free items. Ensure people with security and give them confidence in order to purchase your products. Let your potential clients know that if they do not buy your product, they make a big risk for not buying your product. If you do that, you make sales big time.

Escrito en adwords « WordPress.com Tag Feed

Ir al contenido original

– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


Si este artículo te parece interesante, prueba estos otros...

AdWords (Pay-per-Click) Management Tips by Seeker on August 27th, 2008
Today I am planning to write some AdWords management tips which can help you in your PPC account optimization & to get better ROI.

Text Ads On Google Maps: Google's $600m Plan by Seeker on October 10th, 2008
A few days ago Just Google It reported that Google was .

Text Ads On Google Maps: Google's $600m Plan by Seeker on October 10th, 2008
A few days ago Just Google It reported that Google was .

Dic
28

La Publicidad online es un buen negocio

/*Posted by Seeker*/

Fragmentos del post “La Publicidad online es un buen negocio” de¬†Pulsosocial¬†de¬†Lina Mar√≠a Ceballos

Después de leer algunas cifras del mercado de la publicidad online en América Latina no puedo menos que decir que esto es un buen negocio y, por lo tanto, escribir un post al respecto. No estoy exagerando, pues  el estudio realizado por consultora Pyramid Research, a quien  Google le encargó este trabajo, da cuenta de lo anterior:

  • La publicidad online en Am√©rica Latina crecer√° casi cinco veces hasta el 2013,¬† llegando a los 2.600 millones de d√≥lares anuales.
  • Las personas comprar√°n m√°s en Internet en pa√≠ses como Brasil, M√©xico, Chile y Argentina.
  • En el momento la publicidad en la regi√≥n es el 2 por ciento actual¬† frente al mercado mundial¬† y aumentar√° hasta el 9 por ciento.

Esto se debe a que la conectividad en la regi√≥n ha aumentando considerablemente, alcanzando este a√Īo los 154 millones de personas,¬† que¬† equivalen a un 27 por ciento de penetraci√≥n poblacional. Y como mencion√© en¬† el¬†Estado de Social Media en Am√©rica Latina 2008: ‚ÄúEn los pr√≥ximos tres a√Īos Internet se mantendr√° y superar√° en¬† un 32 por ciento la¬† penetraci√≥n. A esto¬† se suma el¬† informe de la consultora Pyramid Research, en el que se dice que: ‚ÄúEn los pr√≥ximos cinco a√Īos, Am√©rica Latina registrar√° tambi√©n un importante crecimiento en el n√ļmero de usuarios de Internet y para 2013 habr√° en la regi√≥n cerca de 200 millones de computadores conectados‚ÄĚ.

Marketing 2009

Por √ļltimo, ya que conoces un poco el panorama de la publicidad online, puedes tener en cuenta¬† algunas maniobras para aplicar el pr√≥ximo a√Īo. Para ello,¬† retomar√© cinco consejos que se dan en un art√≠culo publicado en¬†theslogan.com:

  1. Planificar campa√Īas que desarrollen una relaci√≥n directa con el usuario, a la vez que se personaliza el mensaje.
  2. Identificar el p√ļblico objetivo y dirigirse a √©l, a trav√©s de herramientas tales como el behavioural targeting. Hablamos entonces que¬† del¬† conocimiento que se tenga del p√ļblico al que se dirige una empresa, es que depende el √©xito de una campa√Īa. Y para conseguir este fin nada mejor que¬†¬† utilizar las herramientas 2.0 que permiten una mayor segmentaci√≥n.
  3. Arriesgarse  en la utilización de nuevos formatos como vídeos  y medios sociales. Algo que ya veíamos en Activa tu comunicación 2.0, donde mencioné  los beneficios que puede traer el simple  hecho de tener presencia en la Web.
  4. Algunas¬† estrategias que se te¬† ocurran dependen principalmente el ingenio y la creatividad que poseas, como el hecho de integrar las campa√Īas con las de otros medios.
  5. Perseverancia probando y optimizando, hasta conseguir los resultados deseados.

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Ir al contenido original

– Si te gust√≥ el art√≠culo, deja una marca social (usando el bot√≥n “Comp√°rtelo” aqu√≠ abajo) y ense√Īaselo al mundo. Todos te lo agradecer√°n, ¬°No lo dudes! –


Si este artículo te parece interesante, prueba estos otros...

Make Money Method - SEO by Seeker on July 31st, 2008
A huge way that people make money using the internet is SEO.

Beles Adwords Kuponlari + Kupon Bulma Yontemi by Seeker on August 15th, 2008
.

Constance Chipper Diamond Religion- (Honeysuckle arranging) Floristry, Fallow and by Seeker on July 30th, 2008
Constance Pert Gem The grand style- Floristry, Recreational and blossom arranging Trope.

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